ALEXANDRIA, Va., June 16 -- United States Patent no. 12,657,603, issued on June 16, was assigned to Snap Inc. (Santa Monica, Calif.).
"User conversion prediction using a multi-task model" was invented by Weizhi Li (Freemont, Calif.), Joseph William Robinson (Portola Valley, Calif.), Xiaopeng Wu (Kenmore, Wash.), Peng Yang (San Jose, Calif.) and Jason Brewer (Mountain View, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "The systems and techniques described herein relate to predicting user conversions in online advertising. Input data associated with user and advertisement features may be processed through neural networks to generate embedding representations or feature cross representations. A multi-ta...