US Patent Issued to Salesforce on Oct. 27 for "Recommendation of products via population of a sparse data matrix" (Massachusetts Inventors)

ALEXANDRIA, Va., Oct. 27 -- United States Patent no. 12,775,971, issued on Oct. 27, was assigned to Salesforce Inc. (San Francisco).

"Recommendation of products via population of a sparse data matrix" was invented by John Lim (Cambridge, Mass.) and Keld Lundgaard (Cambridge, Mass.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A recommendation service access a data matrix listing of products associated with product profiles, the data matrix having product entries that store sparse historical electronic activity. For a target product it is determined which other products should be used to boost the historical electronic activity of the target product based on a first subset of product profiles that share prod...