ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,771,907, issued on Oct. 20, was assigned to Roku Inc. (San Jose, Calif.).
"HDMI customized ad insertion" was invented by Purushottam Narayana (Milpitas, Calif.) and Andre Goddard Rosa (Leander, Texas).
According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection, where the media device provides media content and/or a control signal. When the media device pauses the media content, the displ...