US Patent Issued to Roku on Feb. 24 for "Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and content modeling for user exploration and awareness" (California Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,563,270, issued on Feb. 24, was assigned to Roku Inc. (San Jose, Calif.).

"Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and content modeling for user exploration and awareness" was invented by Mehul Sanghavi (San Jose, Calif.), Rohit Mahto (San Jose, Calif.), Kelly Lee (Fullerton, Calif.) and Madhulika Taneja (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming me...