US Patent Issued to Roku on Feb. 24 for "Media system with presentation area data analysis and segment insertion feature" (American, British Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,563,262, issued on Feb. 24, was assigned to Roku Inc. (San Jose, Calif.).

"Media system with presentation area data analysis and segment insertion feature" was invented by Andrew Peter Fogg (Los Gatos, Calif.), Sunil Ramesh (Cupertino, Calif.), Michael Cutter (Golden, Colo.), Greg Garner (Key Colony Beach, Fla.), Karthick Narayanan (Cambridge, Great Britain) and Karina Levitian (Austin, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one aspect, disclosed is an example method for use in connection with a media-presentation device presenting a media program via a display screen of the media-presentation device, the method including: (i) during pr...