ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,720,140, issued on Aug. 25, was assigned to Roku Inc. (San Jose, Calif.).
"Personalized content related to content being viewed" was invented by Shashank Merchant (Emeryville, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Provided herein are system, apparatus, article of manufacture, method and/or computer program product, and/or combinations and sub-combinations thereof, for utilizing a personalized content system to enhance an effectiveness of content being shown to the user via personalized content associated with the content. This method allows the platform to present the most relevant personalized in-channel content to the users, in a user ...