US Patent Issued to Roku on April 7 for "Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization" (California Inventors)

ALEXANDRIA, Va., April 7 -- United States Patent no. 12,598,353, issued on April 7, was assigned to Roku Inc. (San Jose, Calif.).

"Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization" was invented by Mehul Sanghavi (San Jose, Calif.), Rohit Mahto (San Jose, Calif.), Kelly Lee (Fullerton, Calif.) and Madhulika Taneja (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channe...