ALEXANDRIA, Va., July 15 -- United States Patent no. 12,666,115, issued on June 23, was assigned to QUALCOMM Inc. (San Diego).
"Dynamic conditional advertisement insertion" was invented by Thomas Stockhammer (Bergen, Germany), Charles Nung Lo (San Diego), Gordon Kent Walker (Poway, Calif.) and Giridhar Dhati Mandyam (San Diego).
According to the abstract* released by the U.S. Patent & Trademark Office: "In one example, a device for retrieving media data includes a memory configured to store media data including advertisement content and main media data, and one or more processors implemented in circuitry and configured to: send advertisement information to an advertisement server device; in response to sending the advertisement informatio...