US Patent Issued to Oracle International on July 14 for "Content targeting using content context and user propensity" (American, Australian, Indian Inventors)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,682,009, issued on July 14, was assigned to Oracle International Corp. (Redwood Shores, Calif.).

"Content targeting using content context and user propensity" was invented by Venkata Chandrashekar Duvvuri (San Jose, Calif.), Srinivasa Golla (Bangalore, India) and Thanh Long Duong (Seabrook, Australia).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are techniques for machine-learning systems and methods for generating content objects using AI models. A method described herein includes predicting a propensity metric using a machine-learning propensity model describing a propensity of a user to interact with a tag. The method includes gener...