US Patent Issued to OptimizeRx on April 7 for "System and method for providing privacy-law compliant consumer-patient information for target online marketing" (Arizona Inventor)

ALEXANDRIA, Va., April 7 -- United States Patent no. 12,597,052, issued on April 7, was assigned to OptimizeRx Corp. (Waltham, Mass.).

"System and method for providing privacy-law compliant consumer-patient information for target online marketing" was invented by Michael D. Weintraub (Scottsdale, Ariz.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method can include receiving, via a computer network, a marketing campaign audience segment file for an online marketing campaign in one or more target geographic areas. The method further can include generating marketing campaign audience internet address data based on the marketing campaign audience segment file. Generating the marketing campaign audience inte...