US Patent Issued to Microsoft Technology Licensing on April 7 for "Machine-learned model including incrementality estimation" (California Inventors)

ALEXANDRIA, Va., April 7 -- United States Patent no. 12,596,943, issued on April 7, was assigned to Microsoft Technology Licensing LLC (Redmond, Wash.).

"Machine-learned model including incrementality estimation" was invented by Johannes Hermle (San Francisco), Giorgio Paolo Martini (Redwood City, Calif.), Shan Zhou (Cupertino, Calif.), Tilbe Caglayan (Menlo Park, Calif.), Qianqi Shen (Saratoga, Calif.) and Wen Pu (Santa Clara, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an example embodiment, a machine-learned model is trained to forecast a performance-based metric for a piece of content based on a budget applied to the piece of content. The increase in the performance-based metric that is due ...