US Patent Issued to MediaMath Acquisition on July 14 for "Systems and methods for providing a demand side platform" (New York Inventors)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,682,377, issued on July 14, was assigned to MediaMath Acquisition Corp. (New York).

"Systems and methods for providing a demand side platform" was invented by Yehuda Ari Buchalter (Forest Hills, N.Y.), Roland G. Cozzolino (East Williston, N.Y.) and Joseph M. Zawadzki (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of...