US Patent Issued to Massachusetts Mutual Life Insurance on March 17 for "Systems and methods for machine learning modeling of mixed media marketing" (Massachusetts Inventors)

ALEXANDRIA, Va., March 17 -- United States Patent no. 12,579,552, issued on March 17, was assigned to Massachusetts Mutual Life Insurance Co. (Springfield, Mass.).

"Systems and methods for machine learning modeling of mixed media marketing" was invented by Yuzhi Ma (Springfield, Mass.), Katie House (Springfield, Mass.), Sean D'Angelo (Springfield, Mass.), Bisakha Peskin (Springfield, Mass.), Asieh Ahani (Springfield, Mass.), Jennifer Halbleib (Springfield, Mass.), Alex Baldenko (Springfield, Mass.), Adam Fox (Springfield, Mass.) and Sears Merritt (Springfield, Mass.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system monitors impression data from a plurality of media channels including attributes of cont...