ALEXANDRIA, Va., July 15 -- United States Patent no. 12,664,579, issued on June 23, was assigned to Maplebear Inc. (San Francisco).

"Selectively displaying videos by an online system" was invented by Shaun Navin Maharaj (Vaughan, Canada), Brent Scheibelhut (Toronto), Mark Oberemk (Toronto), Madeline Mesard (New York) and Mengfei Gu (Woodland Hills, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An online concierge system selectively replaces default static item displays with dynamic item displays to represent items. The dynamic item displays encourage a viewing user of the online concierge system to purchase the items and may be selected based on item or user preferences or characteristics. The online...