US Patent Issued to INVIDI TECHNOLOGIES on April 14 for "System for multicast transmission of targeted assets" (American, Canadian Inventors)

ALEXANDRIA, Va., April 15 -- United States Patent no. 12,604,058, issued on April 14, was assigned to INVIDI TECHNOLOGIES Corp. (Princeton, N.J.).

"System for multicast transmission of targeted assets" was invented by Patrick M. Sheehan (Jamison, Pa.), Alden Lloyd Peterson II (New Providence, N.J.) and Daniel C. Wilson (Edmonton, Canada).

According to the abstract* released by the U.S. Patent & Trademark Office: "Asset options are multiplexed into a multicast stream. In one implementation, a single stream (300) includes programming (306) and assets (302). A user equipment device delivers one of the assets (302) for delivery in connection with an asset delivery opportunity. The stream (300) also includes metadata (304) to assist the user e...