US Patent Issued to International Business Machines on March 3 for "Recommender for advertisement placements in sequential workflows" (New York, Connecticut Inventors)

ALEXANDRIA, Va., March 3 -- United States Patent no. 12,567,088, issued on March 3, was assigned to International Business Machines Corp. (Armonk, N.Y.).

"Recommender for advertisement placements in sequential workflows" was invented by Herbert Scott McFaddin (Yorktown Heights, N.Y.) and Chandrasekhar Narayanaswami (Wilton, Conn.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system may include a memory and a processor in communication with the memory. The processor may be configured to perform operations. The operations may include engaging a user in a primary activity; the primary activity may include a plurality of stages. The operations may include compiling at least one risk-reward score for an advert...