US Patent Issued to Integral Ad Science on Oct. 27 for "Systems, methods, and media for detecting content viewability" (New York, Pennsylvania Inventors)

ALEXANDRIA, Va., Oct. 27 -- United States Patent no. 12,775,961, issued on Oct. 27, was assigned to Integral Ad Science Inc. (New York).

"Systems, methods, and media for detecting content viewability" was invented by David William Luttrell (Philadelphia), Micah Freedman (New York), Aashi Deacon (Brooklyn, N.Y.) and Moshe Silberman (Brooklyn, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, methods, and media are disclosed for tracking viewability of content, such as Internet content, by associating a color-changing animated image file with the content and determining, based on whether color of an image is changing, whether the content is in a viewable region of a browser."

The patent was filed o...