US Patent Issued to iHeartMedia Management Services on May 5 for "Flexible assignment of media advertising orders to broadcast inventory" (New York, New Jersey Inventors)

ALEXANDRIA, Va., May 5 -- United States Patent no. 12,619,945, issued on May 5, was assigned to iHeartMedia Management Services Inc. (San Antonio).

"Flexible assignment of media advertising orders to broadcast inventory" was invented by Daniel N. MacTiernan (Ocean City, N.J.), Amit Aggarwal (New York), James Liao (New York) and Brian Kaminsky (Hewlett, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An automated planning system obtains media advertising order specifications associated with media placement orders, wherein the media advertising order specifications include flexibility attributes associated with media items referenced in the media placement orders. The planning system generates an orders ta...