US Patent Issued to HYPE AR on April 14 for "System and method for delivering tailored visual content in an augmented reality environment" (New Jersey Inventor)

ALEXANDRIA, Va., April 15 -- United States Patent no. 12,602,107, issued on April 14, was assigned to HYPE AR INC. (San Jose, Calif.).

"System and method for delivering tailored visual content in an augmented reality environment" was invented by Spandana Govindgari (East Windsor Township, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present invention provide a system for generating and displaying tailored advertisements in a mixed reality environment. The system is configured for continuously identifying one or more objects in a mixed reality environment, identifying the one or more objects match advertising targets, generating a tailored advertisement, transmitting the tailored adv...