US Patent Issued to GOOGLE on July 7 for "Midroll breaks feedback system" (California Inventors)

ALEXANDRIA, Va., July 7 -- United States Patent no. 12,677,044, issued on July 7, was assigned to GOOGLE LLC (Mountain View, Calif.).

"Midroll breaks feedback system" was invented by Yun Shi (Sunnyvale, Calif.), Jianfeng Yang (Mountain View, Calif.), Ramesh Sarukkai (Los Gatos, Calif.) and Zindziswa Lara McCormick (Mountain View, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method for optimizing the placement of previously selected breaks in a media item is provided herein. Embodiments of the method include steps of identifying a break in a media item, the break being associated with a first break point at a first time during playback of the media item. The method may also inc...