US Patent Issued to Google on July 21 for "Dynamically adjusting digital component campaign values for disengaged consumers" (California Inventors)

ALEXANDRIA, Va., July 21 -- United States Patent no. 12,688,518, issued on July 21, was assigned to Google LLC (Mountain View, Calif.).

"Dynamically adjusting digital component campaign values for disengaged consumers" was invented by Srinivas Rajamani (San Jose, Calif.), Matthew Dempsey (San Jose, Calif.), Manish Kurse (Los Altos, Calif.), Geoffrey Levine (San Jose, Calif.), Zhi Xing (San Jose, Calif.), Tal Akabas (Palo Alto, Calif.), Dongguang You (Sunnyvale, Calif.), Yuan Fang (Palo Alto, Calif.), Zheng Shi (San Carlos, Calif.), Digvijay Singh (Mountain View, Calif.), Shrikrishna Shrin (San Jose, Calif.) and Yifan Liu (Fremont, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The technology is genera...