US Patent Issued to GOOGLE on Aug. 4 for "Systems and methods for optimizing content layout using behavior metrics" (Chinese Inventors)

ALEXANDRIA, Va., Aug. 5 -- United States Patent no. RE50,980, issued on Aug. 4, was assigned to GOOGLE LLC (Mountain View, Calif.).

"Systems and methods for optimizing content layout using behavior metrics" was invented by Guannan Zhang (Beijing) and Zhenguo Ou (Beijing).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the c...