US Patent Issued to Experian Marketing Solutions on June 23 for "Systems and methods of a tracking analytics platform" (Illinois, California Inventors)

ALEXANDRIA, Va., July 15 -- United States Patent no. 12,664,565, issued on June 23, was assigned to Experian Marketing Solutions LLC (Schaumburg, Ill.).

"Systems and methods of a tracking analytics platform" was invented by Kangkang Xu (Naperville, Ill.), Sunaina Chaudhary (Irvine, Calif.) and Brian A. Davis (Plainfield, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one embodiment, an analytics tracking system is disclosed that comprises an interface in electronic communication with one or more consumer devices configured to enable a corresponding consumer to access the interface via a mobile application. The system further comprises a consumer data store comprising data regarding at least one consu...