US Patent Issued to DISH NETWORK on March 17 for "Dynamic supplemental content selection" (New Jersey Inventor)

ALEXANDRIA, Va., March 17 -- United States Patent no. 12,581,148, issued on March 17, was assigned to DISH NETWORK LLC (Englewood, Colo.).

"Dynamic supplemental content selection" was invented by Jessica Michelle Dufresne (Jersey City, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described herein for selecting supplemental content for a viewer based on bid responses received from supplemental-content sources for a supplemental-content bid request provided in parallel. A supplemental-content request is received from a content receiver for a viewer. The supplemental-content request is modified based on viewer-specific data that is obtained for the viewer. A supplemental-content b...