US Patent Issued to Comcast Cable Communications on Aug. 4 for "Methods, systems, and apparatuses for determining viewership" (New Jersey, Pennsylvania Inventors)

ALEXANDRIA, Va., Aug. 5 -- United States Patent no. 12,701,295, issued on Aug. 4, was assigned to Comcast Cable Communications LLC (Philadelphia).

"Methods, systems, and apparatuses for determining viewership" was invented by Robert Alan Bress (New Providence, N.J.), Christopher Paul Whitely (Summit, N.J.) and Zhao Xing (Philadelphia).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, systems, and apparatuses for determining viewership of a content item are described herein. Machine learning techniques may be used to determine which user(s) among a user group at a multi-user location is consuming a content item. A machine learning model may be trained using demographic attributes and content attributes a...