ALEXANDRIA, Va., Aug. 5 -- United States Patent no. 12,701,297, issued on Aug. 4, was assigned to Comcast Cable Communications LLC (Philadelphia).

"Content viewing tracking" was invented by Jonathan Alan Leech (Denver), Mehul Patel (Downingtown, Pa.), Edward David Monnerat (Parker, Colo.), George Thomas Des Jardins (Washington) and Erik M. Schwartz (Kensington, Md.).

According to the abstract* released by the U.S. Patent & Trademark Office: "This application describes methods, systems, and apparatus for allowing a user to easily determine whether the user and/or other user(s) have viewed content. For example, a program guide may display one or more graphics associated with the content (e.g., a movie poster), and in response to determining...