US Patent Issued to Branch Metrics on Aug. 18 for "Matching and attribution of user device events" (California Inventors)

ALEXANDRIA, Va., Aug. 18 -- United States Patent no. 12,711,190, issued on Aug. 18, was assigned to Branch Metrics Inc. (Palo Alto, Calif.).

"Matching and attribution of user device events" was invented by Sofus Attila Macskassy (Mountain View, Calif.), Dmitri Ariel Gaskin (Mountain View, Calif.), Eric J. Glover (Mountain View, Calif.), Kan Yu (Mountain View, Calif.) and Wenchang Yan (Mountain View, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method includes receiving first event data from a device, the first event data including a first identifier (ID) that identifies the device, web browser metadata, and data associated with an application state. The method includes generating a first persona i...