US Patent Issued to Blinkfire Analytics on July 14 for "Real-time media valuation system and methods" (Spanish, American Inventors)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,682,636, issued on July 14, was assigned to Blinkfire Analytics Inc. (Chicago).

"Real-time media valuation system and methods" was invented by Stephen Joseph Olechowski III (Glen Ellyn, Ill.), Nan Jiang (Lincolnshire, Ill.), Santiago Piqueras Gozalbes (Almeria, Spain), Ionatan Kutnowski Bloom (Valencia, Spain) and Scott Frederick Majkowski (Chicago).

According to the abstract* released by the U.S. Patent & Trademark Office: "Various exemplary embodiments include a valuation system to measure sponsorship exposure in social media, including the ability to use multiple valuation methods, such as CPV, CPM, and CPE, integrated into the valuation system, in a real-time manner, while aggreg...