US Patent Issued to AT&T Intellectual Property I on July 28 for "Avatar-based promotions" (Georgia, Texas Inventors)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,431, issued on July 28, was assigned to AT&T Intellectual Property I LP (Atlanta).

"Avatar-based promotions" was invented by Nigel Bradley (Canton, Ga.), Eric Zavesky (Austin, Texas), James Pratt (Round Rock, Texas), Ari Craine (Marietta, Ga.) and Robert Koch (Norcross, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The disclosed technology is directed towards presenting promotional content via an avatar representing a first, promoter user to a second, target user experiencing a virtual or other environment. The promotional content may be presented via an alteration of the avatar, audio output and/or an object virtually associated with the avata...