US Patent Issued to ANOKI on July 28 for "System for seamlessly stitching fully contextual ads to content for immersive advertising" (Indian, American Inventors)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,430, issued on July 28, was assigned to ANOKI INC. (San Carlos, Calif.).

"System for seamlessly stitching fully contextual ads to content for immersive advertising" was invented by Susmita Ghose (Mountain View, Calif.), Ashutosh Chaubey (Chhattisgarh, India), Sartaki Sinha Roy (Uttarpara, India), Anoubhav Agarwaal (Karnataka, India) and Aayush Agrawal (Madhya, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for contextual modification of content based on multimodal extraction of metadata from the content, wherein the metadata is extracted by processing one or more scenes in the content to extract metadata corresponding to multiple extr...