US Patent Issued to Amazon Technologies on March 3 for "Synthesized audiences for content items" (American, British Inventors)

ALEXANDRIA, Va., March 3 -- United States Patent no. 12,567,081, issued on March 3, was assigned to Amazon Technologies Inc. (Seattle).

"Synthesized audiences for content items" was invented by John Martin Miller (Seattle), Tony Lau (New Hyde Park, N.Y.) and Sagar Chodapaneedi (Edinburgh, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "A behavior-dependent audience populated with content consumers based on analysis of records of their actions is identified. Rules for including content consumers, without using their identity information, within a synthesized audience are generated based on a relationship determined between membership in the behavior-dependent audience and a set of properties of c...