US Patent Issued to Amazon Technologies on Aug. 11 for "Mapping content to interests for items provided via a network resource" (Washington, New Jersey, California Inventors)

ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,704,942, issued on Aug. 11, was assigned to Amazon Technologies Inc. (Seattle).

"Mapping content to interests for items provided via a network resource" was invented by Ankit Sirmorya (Bothell, Wash.), Joseph Michael Pontone (Jersey City, N.J.), Sanjeev Jain (Redmond, Wash.) and Sneha Endait (Irvine, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques described herein relate to mapping content to interests for items provided via a network document. In an example, a computer system includes, in code of a first network document that presents media content, a link to a second network document that presents information about an interest. The fi...