ALEXANDRIA, Va., Nov. 3 -- United States Patent no. 12,786,137, issued on Nov. 3, was assigned to ADOBE INC. (San Jose, Calif.).
"Systems and methods for event processing" was invented by John Thomas Kucera (San Jose, Calif.) and Sandeep Nawathe (Sunnyvale, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for event processing are provided. One aspect of the systems and methods includes receiving an event corresponding to an interaction of a user with a digital content channel; identifying a rule state for a segmentation rule that assigns users to a segment; assigning the user to the segment by evaluating the segmentation rule based on the rule state and the event from the digital con...