ALEXANDRIA, Va., March 3 -- United States Patent no. 12,568,258, issued on March 3, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Seamlessly inserting a supplemental content item into a content item" was invented by Tao Chen (Palo Alto, Calif.) and Reda Harb (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present disclosure relates to methods and systems, implemented by a device such as a client device, for seamlessly inserting a supplemental content item into a content item to negate the user's need for rewinding to a point prior to the interruption of the content item by the supplemental content item. The client device accesses the supplemental content insertion logic to identify a...