US Patent Issued on Sept. 1 for "System and method for optimizing, managing, and tracking of advertising" (North Carolina, Texas Inventors)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,725,181, issued on Sept. 1.

"System and method for optimizing, managing, and tracking of advertising" was invented by Brian C Wiles (Mint Hill, N.C.) and Edwin A. Okerson (Plano, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for managing advertisements is disclosed. The system generates a unique QR code for each airing of an advertisement based on parameters such as air time, station, location, viewer demographics, and media content type. The unique QR codes are associated with the advertisements and distributed for display on consumer displays. The system tracks user engagement with the advertisements by receiving scan data o...