WILLIAMSBURG, Va., Oct. 26 -- William and Mary issued the following news release:
The following story originally appeared on the website for the Raymond A. Mason School of Business. - Ed.
When people think about making a good impression at work, the focus usually turns inward. How do I present myself? How do I demonstrate my value? How do I make sure others see me as capable, confident, and influential?
David Long, J. Edward Zollinger Professor of Business at William & Mary's Raymond A. Mason School of Business, is asking a different question: What if making a positive impression has less to do with drawing attention to yourself and more to do with what you help other people experience?
In his new paper, "The Beacon Effect: A Model of H...