TALLAHASSEE, Fla., Oct. 15 -- Florida State University issued the following news release:

Less than halfway through her summer internship at Sneex -- >, Florida State University junior Kensington Wheeler -- > was handed a challenge by the company founded by childhood inspiration Sara Blakely: Plan and execute a brand activation at Atlanta's famous Ponce City Market in less than two weeks.

For Wheeler, a commercial entrepreneurship major with a minor in computer science at FSU's Jim Moran College of Entrepreneurship, it was exactly the kind of real-world experience she wanted. The Sneex intern team divided responsibilities, with Wheeler taking charge of event planning, location scouting and on-site logistics.

Given creative freedom by the...