UNIVERSITY PARK, Pa., Oct. 1 -- Pennsylvania State University issued the following news release:
UNIVERSITY PARK, Pa. - As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes a novel approach to effectively deploying AI-generated marketing content at scale while reducing the need for costly and time-consuming traditional testing.
Wreetabrata "Wreeto" Kar, assistant professor of marketing at Penn State's Smeal College of Business, and his co-authors developed a framework that trains AI models to screen newly AI-generated content using performance data from a business's previous marketing campaign...