BOISE, Idaho, Sept. 2 -- Boise State University issued the following news release:
Boise State University has launched its new institutional commercial, bringing the vibrant energy, innovation and connection of the Bronco community to regional and national audiences. Serving as the university's primary visual marketing piece, the spot anchors Boise State's broader promotional campaigns across broadcast television, digital channels and social media.
Over a year in the making, the ad builds on the momentum of its Emmy-nominated predecessor while expanding the university's research-backed "Out of the Blue" brand campaign.
The spot exclusively features real Boise State students, faculty and staff, with 56 members of the campus community volu...