FAIRFAX, Va., June 16 -- George Mason University issued the following news release:
Students at Mason Korea recently stepped into the role of marketing consultants for a day by tackling an ongoing business challenge presented by Hyundai Premium Outlets Songdo.
On June 2, 10 finalist teams gathered for the Mason Korea x Hyundai Premium Outlets Global Marketing Challenge Final Pitch, presenting innovative strategies aimed to enhance the outlets' appeal to international visitors and younger consumers.
Participants were encouraged to cover two themes: "Global Expansion Strategy" and "MZ Hotspot Activation Strategy." All finalists demonstrated strong problem-solving skills by incorporating global consumer trends and local community characteri...