BLACKSBURG, Va., April 30 -- Virginia Polytechnic Institute and State University issued the following news release:
As AI voice-cloning technology and deepfakes become more prevalent, Taylor Swift is making a strategic legal move that could redefine how celebrities protect their legacies. Her recent trademark applications signal a shift in the battle against unauthorized AI content that moves beyond standard copyright.
Cayce Myers, a media law and communications expert at Virginia Tech, says these trademark filings are a possible solution to a very real issue as the technology advances.
"Trademark and copyright protection are something many artists have struggled with for decades because of digital media's structure and user infringement...