U.S., Aug. 18 -- ClinicalTrials.gov registry received information related to the study (NCT07767929) titled 'Evaluating Narrative Vaping Prevention Video Ads for Adolescents and Young Adults' on Aug. 11.
Brief Summary: The purpose of this study is to evaluate the persuasive effectiveness of narrative advertisements: with acted-out plots (where characters enact a vaping-related experience) versus narrative advertisements without acted-out plots and control. Using a 3-arm between-subjects randomized design, approximately 1,910 adolescents and young adults (aged 13-20) in the U.S. who vape or are susceptible to vaping will be recruited online. Participants will be randomly assigned to view video ads from one of three conditions (narrative wit...