BLACKSBURG, Va., May 26 -- Virginia Polytechnic Institute and State University issued the following news release:

People put on a virtual reality headset to escape into a game, social platform, or immersive experience. But they may not realize the control those environments can exercise over them, from what they see to what they buy.

Brendan David-John, assistant professor in the Virginia Tech Department of Computer Science, has received a National Science Foundation Faculty Early Career Development Program (CAREER) award to examine how companies, designers, and even other users might construct immersive environments that influence behavior - and what can be done to prevent harms and manipulation.

"Brendan's work addresses one of the mos...