AUSTIN, June 4 -- The Texas Attorney General issued the following press release:
Attorney General Ken Paxton launched an investigation into Celsius Holdings, Inc. ("Celsius") based on the company's representations and practices regarding its energy drinks marketed to teens and children. Celsius owns Alani Nutrition, LLC ("Alani"), which sells the popular energy drink commonly known as Alani Nu.
Alani Nu is a popular, low calorie, caffeine energy drink marketed toward young adults. Each 12-oz can contains 200 mg of caffeine. This is a level medical professionals consider dangerous for children and adolescents. Despite this, the brand employs colorful packaging, playful design elements, and youth-oriented branding strategies that appeal dir...