US, July 29 -- As international travel continues to reach new heights, the World Travel & Tourism Council (WTTC) is calling on governments, destination managers, and the private sector to adopt a new approach to tourism growth-one that puts communities at the center and ensures the economic benefits of travel are shared more widely.

In its new policy brief, Destination Stewardship: Creating Value for All, released today, WTTC outlines seven practical principles designed to help destinations manage tourism proactively rather than reactively. The report also identifies immediate measures destinations can implement during the current peak travel season to ease visitor pressures while enhancing both resident wellbeing and the visitor experie...