India, Oct. 29 -- Adding fifty new members in less than a year is an impressive recruitment achievement for the World Travel & Tourism Council (WTTC). It is a signal that the global travel and tourism industry increasingly recognizes the importance of having a seat at the table where its future is discussed. With Four Seasons and Mandarin Oriental becoming the latest additions to WTTC's Executive Committee, alongside an expanding membership spanning hospitality, mobility, finance, investment, and travel retail, WTTC is demonstrating that leadership today is not simply about representing the industry's biggest companies. It is about bringing them together around a shared global agenda.

From Industry Association to Global Agenda Setter For...