US, June 13 -- Saudi Arabia is entering a new phase in its tourism transformation, one increasingly focused on China, one of the world's most influential outbound travel markets.

During the recent meeting of the heads of the working groups on the cultural and social aspects of the Saudi-Chinese High-Level Joint Committee, the Saudi Ministry of Tourism, represented by Undersecretary for International Affairs Ms. Hawazen bint Nazih Nassif, met with a delegation from China's Ministry of Culture and Tourism led by Deputy Minister Gao Cheng. The discussions focused on expanding tourism cooperation, developing joint initiatives, and strengthening strategic alignment between the two countries.

The meeting may appear procedural, but it reflect...