US, June 26 -- For years, China was best known as the country that sent millions of tourists abroad. Chinese holidaymakers transformed global tourism, becoming some of the world's biggest spenders from Europe to Southeast Asia and beyond.

Today, that narrative is evolving.

China is once again emerging as one of the world's most sought-after travel destinations. As international aviation rebounds and countries compete for visitors, China has quietly repositioned itself through sweeping visa reforms, world-class infrastructure, digital convenience, and renewed openness to international travelers.

The transformation has caught the attention of the global tourism industry.

The latest Global Economic Impact Report by the World Travel & To...