US, Oct. 30 -- Cambodia's dramatic decline in international arrivals reveals more than a destination in trouble. Vietnam has overtaken China as Cambodia's largest source market, raising a bigger question: Are Europe and North America overlooking an emerging outbound travel market, and are their visa policies preventing Vietnamese visitors from spending money in Western destinations?

Cambodia's tourism industry is facing a difficult reality. International arrivals fell 43.7% during the first nine months of 2026, even as neighboring Vietnam emerged as the country's largest source market, overtaking China. The shift highlights the importance of Vietnamese travelers to regional tourism, but it also raises questions for destinations much fart...