U.S, Jan. 20 -- The latest assessment from UN Tourism reports a healthy 4% rise in international tourist arrivals in 2025, reinforcing the narrative of a resilient, post-pandemic recovery. On paper, the numbers are encouraging. In practice, they risk overlooking a decisive force now redirecting global travel flows: politics-specifically, the policies, rhetoric, and global image projected by the Trump administration.

Growth, Yes - But Not in Neutral Conditions UN Tourism's headline figures suggest a return to normality. Yet tourism does not exist in a vacuum. Travelers respond not only to prices and connectivity, but also to perceived openness, safety, and welcome. The study largely frames demand as a macroeconomic rebound while underweig...